Delivery
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2 min read
The weekly demo is the project plan
Status reports describe progress. A working demo every Thursday proves it, and surfaces the bad news while it is still cheap.

By
Sam Reyes
,
Head of Delivery
2 min read
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Every Northwind pod demos working software to the client sponsor every week, from the second week of a pilot to the last week of scale. No slides, no status colours. The thing itself, running on the client’s data.
Bad news arrives early.
A status report can stay green for six weeks while an integration quietly slips. A demo can’t: either the document flows through the pipeline on Thursday or it doesn’t, and everyone in the room sees which.
Scope stays honest.
When the sponsor watches the system handle real cases, the conversation moves from features to outcomes: which cases does it get wrong, and do those matter? That is the conversation that keeps a pilot pointed at production.
The demo log becomes the handoff.
Fifteen recorded demos, each with the questions asked and the decisions made, are a better onboarding document for the owning team than anything we could write at the end.

Written by
Sam Reyes
Head of Delivery
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