Co-founder & CEO
Dana Whitfield
Dana spent seven years building fraud-detection and risk infrastructure at a mid-size payments company before co-founding Northwind in 2021 with Marcus Oyelaran. She leads client strategy and sets the bar for what “production-ready” means on every engagement.
Focus areas
AI strategy
risk & fraud systems
client delivery
02 · On the work
Dana Whitfield
In their own words
The question I ask on every engagement is boring on purpose: who owns this in month seven? If nobody can answer, we haven’t finished scoping.
Want Dana Whitfield on
your engagement?
Staffing depends on scope. Tell us what you’re solving for and we’ll tell you who’s the right fit.